If you’ve reached this page, it means we spoke on the phone and invited you for a Zoom interview.

In the phone interview, we only assessed your initial suitability. The purpose of the upcoming Zoom interview is to get to know you more deeply. This will include a discussion of your previous experience in both academic studies and work, your basic technical skills, and a few simple professional questions to gauge your overall understanding of the role and relevant concepts.

 

What to Expect in the Zoom Interview

During the Zoom interview, we will cover a range of topics to get a comprehensive understanding of your background and skills. This will help us assess your suitability for the role in more detail.

Discuss Your Background

We will go over your previous education and work experience, focusing on areas related to web analysis and digital marketing. This is your opportunity to highlight relevant projects, coursework, and achievements.

Assess Basic Skills

We will ask questions to better understand your familiarity with fundamental concepts in web analytics, digital marketing, and basic data analysis.

Ask Professional Questions

There will be a few simple professional questions regarding the tools and terminology listed below. We are looking to understand your level of familiarity with these concepts, not in-depth knowledge, but a basic understanding is important.

Preparation for the Interview

Please familiarize yourself with the following terms and relevant calculations in preparation for the conversation.

you don’t need to learn these in-depth, but it’s important to know what they are, as questions about them will be asked during the Zoom interview:

  • Google Analytics
  • Google Tag Manager
  • Looker Studio
  • SEO (Search Engine Optimization)
  • PPC (Pay-Per-Click)
  • CTR (Click-Through Rate) = ((Clicks / Impressions) * 100)
  • Conversion Rate = ((Conversions / Total Visitors) * 100)

 

Next Steps

After the Zoom interview, we will evaluate your interview performance and notify you if you have moved on to the next stage. If selected, you will be invited to our office for a practical exam, where we will further assess your skills in a real-world scenario.

If you have any questions or concerns before the interview, feel free to reach out to us.

We look forward to seeing you in the interview!