Clients usually come to us with a specific problem such as broken tracking, missing conversions or to ensure their measurement setup can support future growth.
We first address any immediate issues, then focus on the deeper strategic need : building a solid, scalable foundation that enables efficient growth for both marketing and product teams.
We usually refer to this as ” the initial project “. From there, the collaboration naturally develops into an ongoing engagement where we maintain data health, adapt to new activities and platform changes and keep insights accurate.
During the first phase, we focus on laying the groundwork for a sustainable and accurate measurement setup.
This means not just fixing what’s broken, but evaluating how data flows across your stack, aligning tracking with your business goals, and making sure everything is well-documented and easy to maintain. Our aim is to give you clarity and control over your data. Here’s what that typically includes:
This phase is intense. It sets the foundation for everything else. While the steps above are typical, every organization is different – we tailor the initial project to match the structure, needs and goals of each company we work with.
Once tracking is reliable and robust, we stay involved to help. We can serve as your part-time analytics resource (sometimes referred to as a fractional analyst) or strengthen your internal team with deep technical expertise in GA4, GTM and ad platform conversion integrations.
While every company benefits from having analysts, not every team needs a full-time specialist dedicated to this domain.
That’s where we come in – offering focused support to maintain clarity, unlock insights, and ensure your measurement stack continues to serve evolving business goals.
We become an extension of your team, making sure your data works as hard as your marketing does.
Whether you’re scaling, cleaning up or starting fresh, we’d love to hear where you’re at.