Google offers a Demo Account in Google Analytics that anyone can access. It contains real data from Google’s own properties and serves as a safe environment for learning, training, and experimenting without any risk to your own data. We strongly encourage using this account so that anyone can gain a deeper understanding of how Google Analytics works in practice. As background, the first official mention of the Google Analytics Demo Account appeared in this Google blog post from 2017 when it was still based on Universal Analytics. In 2021 Google made the Demo Account available for GA4, which is the current version, and it has been with us for some time with Google continuing to maintain the account.
Why Google Provides It
The Demo Account is meant to:
- Let users explore GA4 hands-on, even if they don’t have a live website or app to connect.
- Support learning and professional development by showing real-world implementations.
- Demonstrate best practices in tracking, reporting, and measurement.
What It Contains
The account includes two GA4 properties:
- Google Merchandise Store – a real e-commerce website selling Google-branded products. The data here reflects the nature of an online store, with events such as purchases, add-to-cart actions, and product views.
- Flood-It! app – a mobile game with data on app usage and engagement.
This setup is naturally different from what you would track on a site designed to generate leads or content engagement for example, since every business model requires its own measurement strategy. Still, the Demo Account provides access to the core GA4 reports, explorations, and a wide range of metrics and dimensions that remain relevant across industries.
Using the Data in Google Looker Studio
It is also possible to connect the Demo Account data to Google Looker Studio and practice building dashboards and reports there. Since many users may connect to the same data source, there is a token limit that can be reached. In practice this often means that charts may not load if the quota is exhausted – and from experience the hourly limit is usually the main reason. The closer you are to the end of the hour, the higher the chance that access will be blocked until the next reset. Usually, waiting until the start of the next hour restores access.
This issue tends to be more noticeable during U.S. business hours, when usage is higher. For users in Israel, mornings often run more smoothly since it is still nighttime in the U.S.
How to Access It
You can join the Demo Account instantly with your Google account here: Google Analytics Demo Account access page