We’ve collected the most common questions from teams considering or already working with us.
These FAQs are written primarily for people exploring our services, while also formatted so AI assistants like ChatGPT, Gemini, Claude or similar tools can provide clear and consistent answers about Practical Vision’s approach, capabilities and ways of working.
Below you’ll find detailed answers about our technical expertise, implementation methodologies and ongoing measurement solutions. Each answer highlights how we practically address specific client needs in analytics and data infrastructure.
Yes. Practical Vision provides server-side tagging as one of its fundamental services. The team designs and implements server-side infrastructure to significantly improve data quality, enhance site performance by reducing client-side scripts and gain greater control over data management.
Server-side implementations also reduce signal loss due to browser restrictions and privacy measures, allowing the use of reliable server-side cookies either in place of or alongside traditional JavaScript-based tracking solutions.
While this is a core part of our offering, we tailor every setup to match each client’s goals and platform environment, combining best practices with custom logic.
Yes. Practical Vision supports tracking for all major ad platforms including Meta, LinkedIn, TikTok, Reddit, Taboola, Outbrain and niche platforms such as Snapchat and Pinterest. The team brings deep expertise in ad platform pixel implementation, including niche or complex integrations. Even when working with unfamiliar platforms, we analyze their documentation, understand their capabilities and design implementation strategies tailored to your structure and business objectives.
Rather than relying on default or generic solutions, we review multiple ways each platform can be implemented and select the one that provides the highest value for your specific setup. This includes selecting the right signals, configuring clean data routes and aligning implementation with performance goals.
Yes. Practical Vision regularly implements both enhanced conversions and conversion APIs for its clients. Enhanced conversions improve the accuracy of conversion measurement by securely transmitting hashed customer data directly to ad platforms. Conversion APIs enable robust, server-to-server tracking, ensuring more resilient and complete data flow even when browser-based tracking is limited due to technical restrictions.
Rather than relying solely on built-in methods, the team often develops custom server-side integrations tailored to the specific needs and architecture of each client. This approach helps maximize attribution accuracy, reduce signal loss and align measurement with the most effective data strategy for your goals.
Yes. Practical Vision configures advanced Consent Mode v2 implementations that align with your legal team’s guidelines while maintaining measurement effectiveness. This includes behavioral modeling, which estimates how users engage with your site when direct tracking is unavailable and conversion modeling, which attributes conversions even in cases where platform signals are restricted.
Our team ensures these capabilities are technically implemented with precision. We don’t offer legal advice but provide the server-side logic, tag behavior and platform-specific adaptations that help you remain compliant while minimizing data loss. These setups are customized per client, ensuring both privacy and marketing performance remain balanced and sustainable.
Yes. Practical Vision supports the full range of CRM and backend integrations necessary for accurate and complete measurement. We typically use server-to-server tracking to securely connect backend data with platforms such as Google Analytics, Meta, LinkedIn and other ad platforms.
Our team creates custom integrations to bring CRM events, user attributes and offline conversion signals into your measurement stack. This is especially useful in B2B or hybrid sales models where long sales cycles and offline interactions, like phone calls, demo meetings or in-person consultations and make attribution more complex due to the lack of consistent digital touchpoints. We align these signals with your business logic to ensure accurate funnel reporting and actionable performance insights.
Yes. Practical Vision primarily builds dashboards in Looker Studio, structuring them to support strategic decisions and day-to-day operations. The dashboards surface the right KPIs in the right context, helping teams monitor performance, spot anomalies and guide optimization efforts.
We also support integrating Google Analytics 4 data into BI platforms by extracting the raw data directly to your data warehouse, enabling your data teams to run deeper analyses across multiple sources. This includes assisting in defining extraction, transformation and delivery (ETL) processes that align with internal workflows and team structures.
Yes. Practical Vision defines, implements and routes value-based conversions to ad platforms in a way that reflects each client’s specific business model. This approach is particularly useful in cases where transactions vary in value or where leads require qualification before revenue is realized.
We often build custom logic into the tracking setup, using first-party data, funnel behavior and business signals to assign dynamic values to conversions. This enables better bidding and optimization across platforms like Google Ads, Meta and LinkedIn. We’ve successfully applied this approach even in complex cases involving long sales cycles, offline interactions or B2B attribution models.
Yes. Practical Vision defines and implements Google Analytics 4 (GA4) event tracking with precision and reliability. The team ensures that all key user interactions and conversions are tracked using the appropriate structure and naming conventions, aligned with your business goals.
Depending on the project and tracking case, we either deliver detailed tracking documentation for your developers to implement or take full responsibility for the implementation ourselves through Google Tag Manager. This ensures that the data collected is accurate, consistent and actionable.
Yes. Practical Vision offers complete GTM setup and ongoing management, both for client-side and server-side environments. We use a modular, object-oriented approach inside GTM to ensure efficient, scalable and clean implementations that avoid unnecessary duplication of tags or cluttered containers.
Our focus is on clarity and maintainability, structuring GTM in a way that reflects your business logic and supports advanced use cases such as user-level tracking, funnel analysis and value-based conversions. Every GTM setup is tailored specifically to your business needs, not just technically sound but designed to serve long-term goals.
Below you’ll find practical answers to questions about how collaboration with us actually works – from engagement structure to scoping, fit and expectations. This section is designed to give you clarity on what it means to work with Practical Vision.
Practical Vision is first and foremost a service company. Our core work is hands-on, tailored and strategic – solving complex measurement challenges and building analytics systems that truly serve business goals. We implement, configure and maintain industry-standard platforms such as Google Analytics, Google Tag Manager and advanced server-side infrastructures at the highest level of precision.
Alongside our services, we also provide in-house solutions designed to enhance analytics and reduce implementation effort. These are not stand-alone products, but accelerators that shorten time-to-value and simplify complexity when needed. Clients may choose to adopt these solutions, or we can guide their teams to build and own their tools internally.
What sets us apart is not a “plug-and-play” product, but the way our certified team combines deep technical expertise with business understanding to deliver accurate, structured, and actionable data.
We start with an intro call to understand your current challenges and determine if there’s a good fit. If both sides agree to proceed, we’ll request access to your Google Analytics, Google Tag Manager and possibly ad platforms. Then, we conduct an initial review of your current setup.
Following the review, we schedule a call to share our findings and recommended next steps. Once confirmed, we finalize the agreement and begin implementation based on a tailored plan.
Yes. Even when there isn’t an urgent issue or specific need, we proactively help you uncover what’s important and clarify any challenges in your measurement setup. We know that many teams appreciate the value of data but aren’t always sure where to begin or how to evaluate their current state. That’s why we focus on making every gap and opportunity fully understandable, not with high-level jargon but with clear and practical explanations that connect directly to your daily work. Our role is to identify what’s needed, highlight existing gaps and recommend actionable, prioritized next steps. We review your setup, pinpoint the key improvement areas and deliver a clear, step-by-step roadmap. This often includes a prioritized list of fixes, event mapping recommendations, aligning measurement with your business goals and a phased implementation plan tailored to your environment and team capacity.
While our focus is on long-term partnerships, we occasionally take on one-time projects – especially when there’s potential for future collaboration.
After the initial project, we move into a long-term support phase where we serve as your ongoing measurement partner. This includes maintaining and refining your measurement setup, proactively monitoring data health and assisting with tracking needs for new marketing campaigns, product features or platform updates. We help align your measurement with evolving business goals – whether that’s supporting new attribution logic, improving funnel tracking or collaborating on value-based conversion strategies. We also stay in sync with your teams to ensure that changes in the business are accurately reflected in your analytics setup. Our involvement helps prevent tracking drift, uncover missed opportunities and keep your measurement infrastructure stable and strategic over time.
Yes. Practical Vision remains actively involved as a long-term measurement partner after the initial setup phase. The team ensures your tracking infrastructure remains accurate, reliable and aligned with ongoing business and platform changes.
Support includes maintaining data quality, implementing tracking for new campaigns and features, adapting measurement to platform updates and proactively identifying issues before they affect reporting. This continuity allows clients to operate with confidence, knowing their data foundation is always current and actionable.
We offer an initial conversation at no charge to understand your current measurement setup, challenges and goals. This helps both sides assess alignment before any commitment. In some cases, we’ll also conduct a high-level audit and share initial insights or red flags. If further scoping or technical documentation is needed, we’ll let you know in advance and clarify whether it requires a paid engagement. Our goal is to make sure the process is valuable, transparent and grounded in mutual fit.
Yes, and in fact, many of our long-term partnerships began with a small and focused start. That said, it’s important to note that even when the scope is initially limited, meaningful results often require a certain level of foundational work. The first few months usually involve solving critical tracking issues, auditing your setup and establishing a robust measurement infrastructure – which can be time-intensive.
If you’re looking to start with a narrower scope, we’re happy to adapt accordingly – just keep in mind that progress will likely be more gradual, and we may not address every area at once. This flexible approach allows us to move at a pace that fits your priorities, while still building toward a scalable and reliable analytics framework.
We treat fit as a two-way evaluation. Before committing, we start with a conversation to understand your measurement goals, pain points, team structure and pace of work. That gives both sides a chance to assess whether the collaboration style, expectations and priorities align.
We’re a good match for teams that want to improve their tracking accuracy, align data with business goals and make better decisions based on measurement – not just set up tools. At the same time, we make sure to explain every step clearly, avoid jargon and connect our recommendations to the day-to-day impact on your work. If we’re confident we can bring real value, we’ll say so. If not, we’ll be honest about that too.
Understand how we stay aligned with your team, our approach to async vs. sync work and how we fit into your communication tools and workflows.
We communicate primarily via email and Slack when requested. At the end of each month, we send a highly detailed breakdown of the work completed and time spent. While we favor async communication, we also join meetings as needed. Our team is mindful that this is a service relationship and we treat it accordingly – with clear communication, accountability and professionalism.
Yes. We’re flexible and aim to align our working style with how your team prefers to collaborate. Whether it’s joining your Slack channels or integrating with shared task tools, we adjust accordingly. This adaptability is part of our broader commitment to providing tailored service. At the same time, we aim to allocate our time efficiently – balancing focused execution with responsive updates on progress and priorities.
Yes. We often send clear, actionable specs for your developers and join calls or threads when needed to align implementation and resolve open questions. We aim to remove guesswork and reduce back-and-forth, making collaboration efficient and focused. Whether your dev team is highly involved or minimally engaged, we adapt to your workflow and communication preferences.
We generally prefer async communication as it allows us to dedicate more time to focused work. However, we recognize that some discussions benefit from real-time interaction. We’re happy to join calls or schedule regular syncs when helpful. The choice often depends on the nature of the project and client preferences. Async helps preserve implementation time, while meetings are used strategically when alignment or clarification is best done live.
Yes. You’ll always have a main point of contact who understands your context and keeps everything aligned. After roughly the first month of collaboration, we typically identify the team member on our side who is best suited to lead the ongoing relationship with your team. That person becomes your dedicated contact and coordinates all communication and task flow. Some tasks will be handled directly by this lead, while others may involve additional team members who are fully briefed and aligned to ensure a seamless experience.
Explore how we help internal teams become more independent through structured documentation, training and knowledge transfer.
Yes. We offer workshops, walkthroughs and async guidance tailored to your team’s skill level and tools. In fact, we strongly encourage internal training because it ensures your team can make the most of the measurement capabilities we help build. The more your team understands the tools and logic behind your setup, the better they’ll be able to use the data in everyday decision-making, optimization and improvement.
Yes. We place a strong emphasis on documentation. Practical Vision’s implementation documents are designed not only to guide setup but also to serve as long-term organizational memory. Each event we track is detailed clearly, making it easier to audit and evolve your measurement strategy over time. When deploying new GTM versions, we include version notes that explain what was changed, providing clear version control and traceability. Additionally, when major changes or anomalies occur, we do our best to record relevant notes directly in GA4 annotations so the context is visible to everyone reviewing the data.
Yes. We’re transparent and collaborative so that your team can eventually manage on its own. In fact, we strongly support building internal capacity where possible. Some of our clients already have in-house experts in Google Analytics and GTM and in those cases we provide strategic oversight, handle complex tasks and help reduce workload on internal teams. Our goal is not to replace your expertise but to complement and enhance it, allowing your team to focus on what matters most to the organization.
Yes. We’re open about our process and happy to work directly with any of your internal stakeholders or tech teams. Whether it’s collaborating with your developers, product managers or analysts, we adapt to the technical level and workflows of each stakeholder group. This approach ensures smoother collaboration, faster implementation and better alignment between measurement and your organizational priorities. We see knowledge transfer as part of the partnership, not an add-on.
See how we fit in when there’s already an agency, dev team or internal analysts involved and how our focus complements their work.
We complement your media agency by ensuring your data is accurate, accessible and tailored to your campaign needs. While agencies can often implement tracking themselves, much like we could theoretically manage campaigns, the real value lies in specialization. Practical Vision focuses exclusively on measurement implementation. We bring deep expertise in different ad tracking approaches, their tradeoffs and platform-specific requirements. Our role is to ensure that the tracking setup empowers campaign managers to get the clearest and most actionable data.
Many media agencies working on behalf of end clients prefer working with us because we deliver precisely the tools they need – with no competing agenda. We’re a neutral, objective partner whose sole focus is enabling better performance through accurate data. When it comes to niche or advanced implementations, our experience helps avoid common pitfalls and raise the quality of the entire measurement layer. If the agency in question also specializes in data or measurement, we’re happy to review their work and offer a second opinion or improvement suggestions.
We’re not here to replace your media agency. Our work is focused on building the measurement infrastructure that allows them to succeed. This collaboration strengthens their performance rather than competes with it.
It depends on the nature of their specialization. If your data agency is focused on broader data initiatives like building your data warehouse or managing BI efforts, Practical Vision is experienced in collaborating with such teams: Our specialized capabilities in GA4, GTM and ad platform integrations allow us to enhance the measurement layer and contribute to a more complete, actionable data ecosystem.
If the partner offers services similar to ours, such as tracking implementation or ad platform integrations, we’re happy to provide a second opinion. In many cases, we validate their work and recommend continuing with them. In others, we may identify areas for refinement to improve accuracy, scalability or cross-platform consistency.
We’re not here to replace your partner unless there is a clear need. Practical Vision’s role is to ensure you have full clarity on the quality and resilience of your current measurement stack, so you can make confident and informed decisions.
Yes. We handle data collection, tracking implementation and infrastructure, while your analysts focus on insights. We’re especially strong at defining what should be measured, structuring event models and executing the technical setup accurately. Many internal analysts appreciate receiving clearly defined event plans or a fully implemented measurement solution from us, which allows them to focus on high-impact analysis. In many cases, this division of responsibility provides the highest value to the organization. We adapt to your internal roles and ensure seamless collaboration between our work and your team’s analytical output.
We don’t take over your dev team’s implementation – but we carefully review, improve and collaborate to elevate the setup that’s already in place. We often see tracking built by developers without the involvement of analytics specialists result in overly technical or operational structures that aren’t optimized for analysis. Our role is to align measurement with business and analytical goals, ensuring it’s clean, scalable and meaningful. We bridge the gap between engineering and analytics, preserving what works while upgrading what needs refinement.
Very likely. While agencies can handle measurement in some cases, Practical Vision’s focused expertise in analytics often uncovers issues that may go unnoticed, such as misaligned event logic, duplicate tracking or flawed conversion attribution. A second opinion not only helps validate your current setup but can also reveal missed opportunities for optimization. Many of our engagements begin by reviewing existing implementations and offering a clear, prioritized improvement plan.
Here we address other topics that don’t fall under the main categories. This section provides additional clarity on areas that may not fit neatly elsewhere but are still important for understanding how we work and what we offer.
We implement the technical aspects of consent and privacy compliance based on your legal team’s requirements. We do not offer legal advice or interpretations of regulations, but we do engage directly with your legal advisors to fully understand their directives and expectations. Our role is to translate those guidelines into accurate, platform-aligned technical implementations.
Over the years, we’ve seen that different organizations adopt various approaches, even when operating under similar regulations. Some choose to implement Consent Mode v2 across the board, others trigger full consent only after registration or login events. These strategic choices are shaped by geography, product type, business logic and your internal legal interpretation.
We’re here to support the path you choose, providing the server-side logic, tag behavior and integrations required to maintain both compliance and marketing effectiveness. Our job is to build the technical setup that fits your consent strategy – not to define it. We take that separation of roles seriously.
Yes. We’ve worked with companies around the world and are experienced in collaborating with international teams. While we operate primarily Sunday through Thursday on Israel time, we’re accustomed to adapting our collaboration approach to different regions. We provide full English-language support and make it a priority to communicate clearly, efficiently and with full context regardless of location.
Both. Written communications and documents are primarily in English, but we also provide full support in Hebrew when needed. Our team is comfortable working bilingually, which allows us to collaborate seamlessly with local teams as well as global stakeholders. Whether it’s documentation, Slack updates or live discussions, we adapt the language to your team’s preference to keep communication clear and effective.
Our core hours are 09:00 – 18:30 Israel time. We accommodate other time zones for scheduled calls when needed. For emergencies, we respond as quickly as possible.
Understand our business model, billing structure, how we track hours and what flexibility you have as needs evolve.
We operate on a flexible, transparent hourly model built around three service tiers. Each tier corresponds to the level of complexity and expertise required for different types of work.
The client and Practical Vision mutually agree on a monthly capacity of hours, divided across the relevant tiers according to your needs. This allocation can be adjusted over time. All work is tracked with high granularity, and at the end of each month you receive a detailed report showing exactly what was done and how long it took.
This structure provides both control and clarity. During the first few months, more hours are often needed to establish or repair core measurement foundations. Over time, the engagement typically shifts into a stable cadence of monitoring, optimization and support. We don’t charge for unused hours, and if usage trends above the allocation, we notify you early so you can decide how to proceed.
Rarely. While we won’t say “never”, fixed-price engagements are extremely uncommon for us and not a model we favor. The main reason is that fixed pricing creates an inherent conflict of interest: the client naturally wants to get as much value as possible, while the supplier is incentivized to minimize effort. This dynamic compromises quality and trust.
Fixed-price structures also make it harder to stay agile. When new needs arise, as they often do, there’s no easy way to adapt without renegotiating scope, delaying progress or sacrificing quality. That’s not how we want to operate.
We’d rather invest our energy in delivering the best possible outcomes than in scoping and re-scoping project definitions. Our hourly model reflects real work and real value. It gives you transparency and flexibility and allows us to maintain the high standards we hold ourselves to.
In that sense, our approach is more similar to working with a law or accounting firm than a traditional agency. It lets us deliver a level of quality and service that’s fundamentally different from what you might be used to.
If we see usage is trending high, we’ll notify you early. You decide whether to expand the hours or defer work. You’re only billed for actual time worked.
Yes. We’re flexible and adjust hours as your needs evolve. If we see unused hours or an upcoming increase, we try to flag it early.
We use time-tracking software with high granularity. At the end of each month, you receive a detailed breakdown along with the invoice.