It’s been almost two years since Universal Analytics was officially sunset on July 1, 2023 (July 1, 2024 for GA360 users) and I still remember the early days of #GA4.
At the time, many marketers felt like the tool wasn’t quite ready. Important features were missing, the interface was unfamiliar and the learning curve felt steep.
But today, after implementing GA4 for dozens of clients and analyzing data daily, I can confidently say: this is a much stronger platform.
The event-based data model is simply more flexible. It allows us to track and analyze user behavior with greater accuracy and adaptability than UA ever could. Exploration reports might not be everyone’s favorite at first glance, but for those willing to dig in, they open the door to much deeper analysis.
Even the standard reports in GA4 offer more customization than people often realize. And that’s before even touching Looker Studio.
We work with clients across different industries, and time after time we see how GA4’s structure enables better decisions – if you’re willing to invest in understanding it.
Curious to hear your thoughts: now that we’ve had some real time with GA4, have you embraced it? Or has it pushed you away from analytics altogether?