Who We Are

Practical Vision is a team of certified analytics experts, each with specialized strengths – from complex implementations and strategic measurement planning to data visualization and advanced integrations. Together we bring complementary expertise that allows us to cover every layer of modern analytics.

Practical Vision was founded in 2017 by Orr Levit. He began the company as an independent consultant working onsite with organizations to solve complex tracking and analytics challenges. His personal background and professional experience laid the foundations for the company’s approach and values. Orr has been active in the analytics and marketing measurement field since 2012. Before establishing Practical Vision, he worked at a digital marketing agency and later as an in-house strategic marketing analyst at an organization with a dual focus on B2C and B2B. During these years, he emphasized professional development, rapid learning, and adopting new technologies and capabilities. This combination of skills and experience has shaped Practical Vision since the day it was established, allowing it to become a trusted partner for leading brands.

In 2023, Practical Vision entered a new stage, expanding into a full team working full-time from our offices in Tel Aviv. Building on the early hands-on work, the team now combines deep technical knowledge with sharp business understanding. We solve advanced measurement challenges, adapt quickly to change, and constantly refine methods as the industry evolves.

We are certified Google Partners specializing in Google Analytics, Google Tag Manager, and advanced server-side infrastructures. We keep pace with the most important capabilities – from server-side implementations to value-based bidding – to ensure our clients benefit from cutting-edge measurement practices. We describe ourselves as primarily a service company, complemented by in-house solutions we’ve developed to enhance analytics without requiring heavy development effort on the customer’s side. These solutions shorten time-to-value and reduce complexity, while we are equally happy to guide and support teams that prefer to build their own tools in-house. From fixing broken tracking to building scalable ecosystems, we make sure data is accurate, structured, and actionable.

Clients choose Practical Vision not only for our ability to solve problems, but because we raise the standard of analytics within their organizations. We deliver both immediate wins and long-term foundations, enabling marketing and growth teams to move forward with clarity and confidence.