Between browser restrictions, ad blockers, and privacy regulations, more and more signals are getting lost along the way. That means less accurate data, and ultimately, less effective marketing.
Server-side tracking offers a better path forward.
With server-side, you decide which data gets sent where, giving you more control over privacy and compliance. And because signals are processed on your own server before reaching analytics and ad platforms you’re less dependent on the browser environment.
The result? More signals get through. Better attribution. And a stronger foundation for your entire measurement strategy.
We help companies make the shift to server-side tracking in a way that fits their stack and marketing goals. If you’re wondering whether it’s the right time to switch, or how to start, happy to share what we’ve learned.
