Google announced yesterday that Analytics is starting to look more and more like a colleague who just “gets it”.
With their new Generated insights, GA4 now explains spikes and trends in your data in plain language, using AI to surface what matters most. Other platforms will likely follow.
This shift means something important for all of us working with data: when insights are increasingly automated, the real game-changer becomes the quality of the data itself.
It’s an opportunity. If the data feeding these AI models is messy, incomplete or delayed – the insights won’t be helpful. But when it’s clean, consistent and well-structured? That’s when the magic happens.
At Practical Vision, we focus exactly on that part – helping teams collect reliable, privacy-safe data, even as the landscape keeps changing.
