Google recently rolled out Analytics Advisor in GA4 as an official beta and even if it is not fully polished it shows a clear direction.
Manual analysis is giving way to conversational analytics. Ask a question and get answers with context instead of digging through dashboards.
The teams that will benefit most are the ones with clean tracking and smart event design. These models depend entirely on the data you collect.
GA4 is signaling the future. The question is whether your data can support it.
Google’s official documentation for the Analytics Advisor (Beta) feature.